ELWIN is a luxury sustainable womens clothing brand made in England. We create modern, versatile clothes and knitwear which are designed to last using natural fabrics and quality manufacturing. We design clothes to feel at ease in, effortless styles that can be worn for years to come so you can buy less and wear for longer. Our designs have an understated aesthetic, fluid modern silhouettes and subtle details so that they can transcend seasons.
We want your clothes to bring you joy and make you feel good so you feel comfortable in yourself. The clothes that you make memories in, that stay in your wardrobe year on year.
We are striving to find a way to create clothes that doesn’t harm people or the planet, this is the beginning of an evolving journey.
"Clothes for me have emotional resonance, I have things I’ve owned for many years (decades even) and wear over and over. They develop a history. I like the way clothes tell stories of a life lived."
I founded ELWIN in 2016. Having trained in womenswear at Central St Martins, I went on to work for London fashion labels and as a communications consultant as well as teaching fashion.
I had an early introduction to knitwear as my Grandma knitted all of my clothes, as well as giving me my first sewing machine. This sparked a lifelong interest in craft and handmade techniques which, combined with my passion for modern design and architecture informs the design of the collections.
My aim is to create clothes in a circular way that minimises harm to the planet and benefits local communities.
Deanne, Founder
We make small batches to minimise waste. Rather than develop a new collection each season, we have a continuous and evolving collection. We use surplus fabric from the luxury fashion industry that would otherwise go to landfill to reduce our environmental impact. Our knitwear is made from British wool.
Everything is designed in our East London studio. We make some pieces in house and, apart from some of our knitwear, the rest is made locally within a 5-mile radius. This enables us to keep our carbon footprint as low as possible and support local industry. It also means that we personally know all of the people who make our garments and that our business benefits our local community.
Our founding ethos is to be a socially conscious business that has a positive impact on people and the environment.
We seek to give back to the community and work with social enterprises where possible.
We reject the fast fashion model, instead focusing on making small numbers of high quality garments designed to last with an emphasis on circularity, repair and reuse.
We are committed to fair pay, ethical working practices and transparency in all aspects of our business.
We believe in supporting our homegrown industry by only working with British suppliers and manufacturers.
We value craft and heritage skills and look to support and celebrate those wherever we can.
